Best Inbound Marketing & Outbound Marketing Tactics

So many companies struggle with what to choose or to focus on between both Inbound marketing and Outbound marketing. And sometimes the struggle on what to decide is what makes a company lose potential clients. 

In this article, We will talk about the best tips for Inbound and Outbound strategies for lead generation, and solve the fuzz of on what to focus on or which one is better.

In inbound marketing, you try to attract potential buyers – who have specific needs and who are looking for a solution – with the help of valuable content, social media, website, and so on. What you create is made for the purpose of grabbing prospect’s attention and hypnotizing them to stand out from competitors.

Here the most popular Inbound Lead Generation tactics:

Website/ Landing Pages - It’s the first place where people interested in what you do come to learn more about your company. Nowadays a website represents the online face for your business – like a business card. Plus, don’t forget that a website can bring leads if it’s optimized for conversions aka if it looks appealing and user-friendly.

Content marketing - The list of possible content that you can do is endless: blog, case study, ebook, infographics, podcasts, SlideShare, webinars, videos, templates, kits, checklists, cheat sheets, visual content, etc. The main rules are to choose topics your potential leads are interested in and to use channels and formats they’d prefer.

SEO & keywords - Website and content marketing are useless if potential customers cannot find them. SEO helps to get higher ranking in the search engines and thus – gives more chances to be found in the wilds of the Internet.

Newsletter - You can collect people’s emails by putting an opt-in form on your website and send regular newsletters to subscribers.

In outbound marketing, you get in touch with people who possibly match your customer profile, but that are not currently looking for your solution. You have to directly get in touch with them to convince them that your product/service is worth giving a try. The initiative lies on you here, so you can decide when, how, and whom to approach.

Here the most popular Outbound Lead Generation tactics:

Ads - Advertising is basically showing visual or written messages to a broad audience through specific public channels. These days it’s possible to make ads targeted and personalized aka contextual advertising.

Here are some tips on how to advertise properly: If people are ad-blind, annoying online advertising won’t make them see

PPC (pay-per-click) - At an additional charge, the search engines (like Google, Yahoo, Bing, etc.) will show your messages/website to users searching for related keywords. You’ll need to pay for each click that your message receives.

Cold Emailing - Cold emailing is sending witty and personalized emails to target customers that you’ve previously had no contact with.

Here are a few rules to respect in order to get the best possible results:

- Simplify subject lines

- Personalize it

- Be upfront about your ask

- Reach out to your extended network

- Keep it short and sweet

- Tell the recipient why you chose them

Events - You can generate leads by making contacts at various events: expos, conferences, seminars, trade shows, networking, and so on.

When it comes to inbound vs. outbound marketing, it’s really the difference between having an ad pushed into your face and finding helpful content on a company blog. A lot of times, it all boils down into the consumer experience.

Marketing professionals have tried to nail down exactly what works, but when it comes to consumer behavior, nothing is ever certain.

INBOUND MARKETING takes a lot of work and is dependent on a number of X factors like the moods of consumers, attention from influencers, dumb luck, and changes in technology.

OUTBOUND MARKETING is expensive and intrusive with little regard for consumer needs and a high failure-to-success rate that’s hard to turn around if it’s not working.

Sure, it’s more work, but the good news is that you can likely hire a professional to handle it for you for less than that billboard costs. We are masters in this kind of service and are keen to help you. 

Reach us now on 855-203-8196 or email at info@vsynergize.com

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